How astro healing company scaled online
Yog Bhusan Maharaj ji, a spiritual leader dedicated to providing valuable resources to sadhaks, sought to increase the sales of their flagship astrology and pranic healing course
They partnered with us to overcome the challenges of entering a new market, educating their target audience, and establishing a strong sales funnel. Through strategic marketing initiatives, we achieved remarkable results that set a strong foundation for sustained growth.
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Challenges they faced
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New Market: They were entering a relatively untapped market, requiring audience education about the importance of pranic healing.
Audience Awareness: The target audience needed clear guidance on how the course could address their specific pain points.
Limited Sales Funnel: An effective funnel to guide leads from interest to purchase was lacking.
Ad Strategy Testing: The absence of a proven advertising strategy necessitated extensive experimentation.
Addressing Fobet's challenges
To address these challenges, we devised a comprehensive video marketing strategy tailored to their unique brand and teaching style.
Here's how we did it using our Video Sales Framework
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Webinar Registrations to Drive Engagement: Organized webinars tailored for sadhaks, focusing on the benefits of parent psychology. Generated over 1,000+ webinar registrations through targeted ads and engaging content.
Designed compelling offers exclusive to webinar attendees, boosting conversion rates.
Community Building Launched a Facebook community exclusively for sadhaks, fostering a sense of belonging and ongoing engagement. Used the group to share educational content, success stories, and interactive discussions to build trust. Value-Added Assets
Created e-books and other digital assets to enhance the course offering. Designed these resources to address common challenges and provide actionable insights.
Strategic Advertising and Funnel Development Educated the audience with tailored content and guided them through a sales funnel that resonated with their needs. Tested 30+ ad creatives in one month to determine the most effective approaches.
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Results
The results of our video marketing campaign for YBM:
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- Over 1000 registrations for the first webinar.
- A significant increase in website traffic.
- Sold courses online and added sadhaks to the community.
- An engaged and growing social media following.
- Positive feedback and many testimonials.
- Participants joined the long-term personalised programs.
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By effectively leveraging video content, we helped Fobet reach and engage with a wider audience, resulting in a substantial increase in workshop registrations.
Get in touch to know how our video sales framework works like magic every single time and how we can replicate the same results for your business.