Profitable ad campaign for ed-tech coach from month 1
I bring you the journey of Tej, a passionate ed-tech coach who partnered with us to boost his coaching program registrations through our video ad campaigns.
In a month of testing and running video ads we were able to close $10k worth of coaching program registrations.
Tej has a desire to share his knowledge and expertise with a wider audience. However, he was not able to find the right target audience and messaging that would attract them, we worked with him to figure out all of the above and a lot more which resulted in this massive success and we continue to work with him on these ads.
Addressing Tej's challenges
To address Tej's marketing challenges, we devised a comprehensive video marketing campaign that speaks directly to his audience
Here's how we did it using our:
VSL Campaigns
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Step 1: We did our research around the pain points his audience has and fixed his messaging.
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Step 2: We created high-quality VSL pages where his target audience could indicate their interest in speaking directly with Tej
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Step 3: Our team created a series of high-quality, engaging video content and Insta native ads.
Step 4: We created a free training for his audience.
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Step 5: We used authentic testimonials from previous participants to build trust.
Step 6: We strategically promoted these video campaigns on various social media platforms.
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Step 7: The audience booked calls with Tej on Calendly and he offered them his program.
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We sent automated emails to these people throughout the campaign.
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Results
The results of our video marketing campaign for Tej:
- We had over 30% conversion rate on some of our landing pages.
- We closed $10k in revenue in the first month after testing.
- We got 120+ people to book calls with Tej to discuss his program.
- Positive feedback and so many testimonials.
- Increase in his followers on social media channels.
By effectively leveraging video content and the power of the right messaging, we helped Tej reach and engage with a wider audience, resulting in a substantial increase in his program registration.
Get in touch to know how our video sales framework works like magic every single time and how we can replicate the same results for your business.